30 Days, 30 Ways: Day 19

30 Days, 30 Ways: Day 19

Reading Time: 2 minutes

I’ve been wondering recently how much Resilience is connected to stamina. The ability to ‘keep going’ surely has a crossover to being prepared for any eventuality? It;s therefore telling that I’ve struggled, for various reasons, to maintain stamina to complete the 30Days challenges! Sometimes life just gets in the way!

However, I’m determined to see the challenge through to completion, and will be attempting to meet the deadline! With that in mind…here’s day 19’s task – to create a preparedness message

1 Pt: Today we ask you to create your own preparedness message. Share on your Facebook page or Tweet it out.

2 Pts: Add a photo or make a video of your message and share it with us.

BONUS  3 Pts: Create your preparedness message  with a “Pirate Theme.”  Today is National Talk Like a Pirate Day!!  

Ok, lets see, a preparedness message. I have two options, one which I have suggested at work, and one which I’ve shamelessly stolen from elsewhere!

Option 1 – Go In, Stay In, Tune In, Join In

In July 2004 the UK Government initiated the Preparing for Emergencies, which saw the distribution of a booklet to every household, with advice on preparedness. The key strap-line of the campaign was Go In, Stay in, Tune In – advice that in the event of an emergency it was usually best to get inside, to stay inside, and to switch on your TV or radio for more information. Not bad advice, but to me it was missing one key element, looking after each other. So I’d like to suggest adapting the national message to include Join In as the final call to action.

Share the information that you have, encourage friends and family members to be as prepared as you are, and don’t forget to check on them should an emergency occur.

I’d also propose a slightly adapted logo…


Option 2 – Keep Calm and Carry On 

One of the challenges in developing preparedness messages is understanding your audience. The messages that resonate in America aren’t necessarily those which would be well received in the UK. In addition, they need to be developed informed by local risk.

I can’t take credit for this message, which was developed but never used during wartime in Britain. Whilst it doesn’t actually provide much advice this message perfectly captures British stoicism and resilience to adversity, and I think it’s very applicable to preparing for emergencies.


And for the bonus points, here’s my Pirate translations:

Go In, Stay, In, Tune In, Join In = Avast, batten down the hatches, listen for ye shipmates report from the crows nest and look after ye hearties. (not quite as snappy!)

Keep Calm and Carry On = Blow me down and hoist the mizzen


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