How many of your Facebook friends do you think you could call on in an emergency, perhaps to provide you with a bed (or at least a sofa!) for a couple of nights? Complete the 3 question survey!
What’s this all about?
I finally managed to watch The Social Network this weekend. Whilst not the most exciting of films, it provided time to appreciate how much ‘social media’ has changed how many people do things.
As I mentioned previously in my post on the Boston Bombings, I’m no stranger to the digital world and have been instrumental in the implementation of corporate social media presence for two employers – recognising and emphasising the potential benefits for emergency planning and response at an early stage.
I avoid watching the news unless there is a story I’m following, and I can’t remember the last time I read a newspaper (bar a quick flick through the Metro to pass time). In general, my news consumption is now predominantly Twitter and the links it provides to other content.
The average Facebook user has 140-150 friends. To someone who was clambering at the doors to be a member when it was still exclusive to colleges in America, this seems counterintuitive. I believe there are two phenomena at work here:
- Simple maths (my favourite kind), as explained in The Anatomy of Facebook and
- The changing demographics of Facebook – as older generations embrace it, they potentially have less online friends and therefore reduce the average number of friends?
So back to my survey – how many of your Facebook friends do you think you could call on in an emergency, perhaps to provide you with a bed, or a sofa, for a couple of nights?
I don’t want to prejudice the results of my survey, but here’s my hypothesis…I expect that there are probably 10% of my friends who I wouldn’t feel too uncomfortable in contacting for assistance. Of those, I’m going to guess that 50% are local, given that Facebook is primarily locally clustered.
So for ‘Average Joe’,
- 140 x 10% = 14 Facebook friends that he can contact
- 14 x 50% = 7 of which live locally who could help Joe out
Joe could then approach these friends and they could plan together to support each other – what we in the trade call “Community Resilience”.
I’m going to leave the survey open for 2 weeks and then report back on how results compare to my prediction. If you want to leave any thoughts on the rudimentary maths on show here, just pop a comment in the box below.